Smart Wireless Services And Software
SPoT Smart Positioning Technology
Industry's first completely cloud-based Smart Wi-Fi positioning service
Ruckus Smart Positioning Technology - SPoT™ - combines unique advantages, including options for both public and private cloud-based services, and a choice of location metrics with either SPoT Point (drop-pin) or SPoT Presence (proximity). Enterprise or Managed Service providers can use the SPoT APIs to incorporate location data into their own applications. A robust ecosystem of partners provides additional leverage of SPoT for applications in retail, transportation, entertainment and other vertical markets.
Ruckus SPoT can be purchased either as a cloud-based subscription service or as Virtual SPoT [vSPoT], a virtualized instance of the service deployed on-premise. vSPOT works with VMWare to deliver presence or location services from Enterprise or Service Provider data centers.
Both versions of SPoT include Engagement APIs — a set of APIs to power a new generation of mobile apps, giving them “Location Intelligent” features such as the ability to locate users and engage or send them highly targeted messages in any venue enabled with Ruckus Smart Wi-Fi and Ruckus SPoT.
Both versions of SPoT offer two levels of service.
SPoT Point can pinpoint client locations in real time with a granularity of 5-8 meters accuracy with a calibrated venue. In addition, SPoT Point has a calibration-free mode which supports ~10 meters accuracy without the requirement of venue calibration.
SPoT Presence services provide venues with low access point density with footfall analytics and device positioning at proximity accuracies.
Key Advantages of Ruckus SPoT Technology:
- Virtually unlimited scale for device positioning
- True real-time positioning
- Listens to probes and data packets to locate all devices
- Multi-venue single dashboard
- Up and running within a day for any venue size
How it works
Ruckus BeamFlex technology is combined with a variety of advanced location techniques such as RSSI trilateration, RTT (round trip time), RF fingerprinting and techniques that take advantage of the constant travelling speed of radio waves and packets. As a result, Ruckus SPoT is capable of better pinpointing the location of users, depending on the number and density of access points used.
Onsite Ruckus Infrastructure
Raw RF strength and timing data is collected from Ruckus Smart Wi-Fi Infrastructure
Cloud SPoT Engine
SPoT Location Engine synthesizes data into usable location information
SPoT Analytics and Ecosystem
The SPoT Engagement API delivers easy to use, customizable location data as needed for either the Ruckus SPoT Dashboard or a 3rd party location application.
SPoT the Benefits: Easy for Everyone
|Retail||Analyze marketing and merchandising effectiveness, shopper trending, improve customer engagement, Q buster features such as real-time heat-map views for floor managers.|
|Hospitality||Improve loyal customers’ satisfaction with on-device features such as auto check-in, way-finding, and instant coupons for amenities.|
|Transportation Hubs||Enhance traveller experience with intuitive on-mobile engagements; improve efficiency of the entire venue or sub-zones with real-time heat maps, statistical footfall and dwell-time data.|
|Shopping Malls||Identify areas of heavy usage, improve traffic flow, engage customers with way-finding and contextual coupon serving.|
|Healthcare||Accurate location data provides asset tracking, indoor navigation, and personnel locations.|
|Education||Tracks assets such as tablets, navigate guests and students around campus.|
A New SPoT Ecosystem
Additionally, Ruckus is introducing the SPoT Location Ecosystem, a program for third party mobile and analytics application developers, including service provider, enterprise, education and consumer applications Ruckus SPoT provides an open API set for the delivery of comprehensive, accurate and up to near-real-time location information to enable services such as Location Analytics for better customer insights, and enhanced user engagement and experiences on mobile apps. The first Ruckus SPoT Location Ecosystem partners include location analytic companies such as Euclid and SkyRove, and mobile application development partners including companies such as FrontPorch, Sanginfo, PurpleWi-Fi, TechStudio and ITC Infotech.