Multiple System Operators (MSO)
Unlock New Revenues and Customer Experiences with Wi-Fi
You already own the home. You’ve captured a big chunk of the enterprise. But if you’re like most multiple service operators (MSOs), you’re looking to grow your business even more. Wi-Fi is proving to be one of the most effective weapons in your arsenal to do it.
Look at it this way: You already have an extensive network plant—sometimes even an aerial plant—throughout your coverage area. By deploying Ruckus Smart Wi-Fi infrastructure on top of it, you can extend your services and your brand to more users in more places. You can reward your loyal subscribers with easy broadband access across your market and beyond. And you can open up new incremental revenue streams while you do it.
Capture New Revenues
With competition fierce and subscriber churn high, you’re already feeling the pricing pressure. You need to find new revenue sources wherever you can. Wi-Fi is a great way to do it.
First, by giving your subscribers free, branded mobile Wi-Fi in more places, you can keep them happier and reduce churn—one of most MSOs’ biggest costs. At the same time, a broad Wi-Fi footprint opens the door to new business models—Smart City partnerships with municipalities, managed enterprise WLAN partnerships with cellular providers, Wi-Fi-powered location and analytics services, and more.
Bring Better Wireless to Businesses
Ruckus makes it easy to deliver a superior wireless experience to your enterprise and small business customers. With our Smart Wi-Fi breakthroughs in mesh networking, adaptive antenna technology and other areas, you can bring fast, reliable managed WLAN services to businesses at a fraction of the cost and effort of conventional Wi-Fi alternatives.
Onboard Devices Simply and Securely
Wi-Fi and other MSO services can be a match made in heaven. Don’t let the marriage turn sour by making it a pain for subscribers to connect their devices, or failing to properly protect their wireless traffic.
Ruckus CloudPath certificate-based onboarding makes Wi-Fi access simple and seamless—for both your subscribers and your business. Your users can connect any device, anywhere in seconds, through a branded self-service portal. They can log on once and never have to enter credentials again. They can communicate using the gold standard in wireless encryption. And you can manage everything—across your network footprint and beyond—centrally through the cloud.