Location Services

Drive Efficiency and Customer Engagement

Take advantage of Wi-Fi beyond basic connectivity to improve operational efficiency and engage customers like never before. The Ruckus location services product (SPoT) enables retailers, stadiums, and transportation hubs to enhance the way they interact with customers based on precise location. Deployed on top of Ruckus WLANs, Ruckus SPoT doesn’t require any additional hardware and has unlimited scalability in the cloud. Send real-time travel updates, targeted promotions, and even classroom notes through footfall traffic and proximity analytics to enrich customer relationships.

Hitting the SPoT

Ruckus Smart Positioning Technology (SPoT™) LBS provides key data, such as footfall traffic visualization via heat-map by zone, floor, and venue. Ruckus SPoT LBS can be deployed as a cloud-subscription service, or as Virtual SPoT, a virtualized instance of SPoT deployed on-premises or in a customer’s data center for a without any reoccurring costs.

Level of Service

SPoT Point

Detects client locations in real-time through drop-pin analytics, within a range of 3-10m at 80% confidence. Ideal for high-density deployments.

SPoT Presence

Utilizes proximity analytics to detect overall number of devices present to the nearest AP. Well suited for smaller venues with fewer deployed APs who need less precise location analytics.

Integrated Bluetooth Low Energy (BLE) Beacon Technology

BLE Beacons enhance Wi-Fi location analytics by enriching proximity-based interactions, one to fifty meters from a specific location. Ruckus APs will be capable of serving as two-way distributed management and asset and security monitoring platforms for BLE beacons. Ruckus is partnered with Gimbal, a leader in location and proximity-based mobile engagement, to leverage Gimbal Beacons through Ruckus APs. The Ruckus R710 indoor access point (AP) and Ruckus H500 wall switch now support Gimbal as well as iBeacon technology with Ruckus SmartZone and ZoneDirector Controllers.

LBS Ecosystem Program

Ruckus LBS offers engagement APIs that key ecosystem partners can leverage to develop mobile applications with location intelligent features. Several key ecosystem partners include AisleLabs, RaGaPa, SkyFii, and Purple Wi-Fi.

Mobile Application

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Fiera Milano

Fiera Milano and Fastweb Innovate New Revenue Generating Wi-Fi Services