Location and Analytics
What it means:
Footfall analytics is a way to use the wireless network in a public venue (especially a retail store) to gain deep insight into how customers behave in a physical space.
Why you should care:
While online is a big part of modern retail business, physical stores still play a huge role in the shopping experience. Now, retailers around the world are using location analytics to bring the same kind of personalized, highly targeted shopping intelligence you see online to their brick-and-mortar stores. Location analytics solutions like Ruckus Smart Positioning Technology (SPoT) can show retailers exactly how customers are using a space. They can see in-store traffic patterns, identify the best locations for products down to the shelf level, optimize store layouts to increase sales and time spent in the venue, and much more.