Location and Analytics

English

sFlow

Location and Analytics

What it means:

sFlow is a standards-based packet sampling technology embedded into the Ruckus ICX Switches to provide network managers a scalable technique for measuring network traffic, collecting, storing, and analyzing traffic data. This enables tens of thousands of interfaces to be monitored from a single location.

Why you should care:

With increasing reliance on network services for business critical operations, any change in the network can impact the network performance and reliability. If sFlow is configured on various links, sFlow helps to:

  • Analyze traffic statistics and trends on those links
  • Overcome unexpected network congestion
  • Improve capacity planning

Footfall Analytics

Location and Analytics

What it means:

Footfall analytics is a way to use the wireless network in a public venue (especially a retail store) to gain deep insight into how customers behave in a physical space.

Why you should care:

While online is a big part of modern retail business, physical stores still play a huge role in the shopping experience. Now, retailers around the world are using location analytics to bring the same kind of personalized, highly targeted shopping intelligence you see online to their brick-and-mortar stores. Location analytics solutions like Ruckus Smart Positioning Technology (SPoT) can show retailers exactly how customers are using a space. They can see in-store traffic patterns, identify the best locations for products down to the shelf level, optimize store layouts to increase sales and time spent in the venue, and much more.

Asset Tracking

Location and Analytics

What it means:

Asset Tracking is a way to keep track of a device’s location using Wi-Fi, radio frequency ID (RFID) tags, or a combination of both.

Why you should care:

Many organizations—especially schools, hospitals, and others with large campuses—have lots of expensive equipment that moves around all the time. Whether it’s tablets or laptops used by students and teachers, audiovisual equipment, lab or clinical equipment, organizations want to be able to know where their assets are located. Modern wireless technologies offer two ways to do this. For devices connected to the Wi-Fi network, you can use Wi-Fi location and positioning tools to see their location. For assets with an RFID tag attached, you can use similar tools that use Bluetooth Low Energy (BLE) beacons to track them. If you’re using a Ruckus Smart Positioning Technology (SPoT), you can do both. Just open up the Locator feature in the SPoT Analytics Dashboard, enter in the device’s unique MAC address, and you can:

  • Instantly pinpoint any device’s real-time location
  • View historical heat maps of where devices have been and how long they spent there
  • Configure alerts for when devices enter or leave a location to reduce theft and loss
  • Support location-based advertising, navigation, and other services
  • Better identify users’ locations during an emergency