Helping partners drive recurring revenue in the fastest-growing Wi-Fi infrastructure market
SUNNYVALE, Calif., – July 12, 2018 – Ruckus Networks, an ARRIS company, today announced the addition of its new Cloud-Ready Specialization Program for channel partners. Designed specifically to help Ruckus channel partners expand into new, fast-growing market segments and gain renewable revenue streams, the program includes comprehensive tools, training, technical support and incentives to enable new and existing Ruckus Ready channel partners drive Ruckus Cloud Wi-Fi sales.
Market research firm IDC reports that cloud-managed Wi-Fi is growing at double-digit rates year-over-year, making it the fastest growing segment of the Wi-Fi infrastructure market.1 More organizations are seeking out a cloud WLAN management solution for their distributed Wi-Fi sites due to its many advantages, including faster scalability, ease of management, and a pay-as-you-grow subscription model. The new Ruckus Cloud-Ready Specialization Program is designed to equip channel partners with the knowledge and resources required to address this growing demand and win new Ruckus Cloud Wi-Fi customers.
“We are committed to helping channel partners differentiate themselves through our specialization programs,” said Bart Giordano, vice president of business development and cloud services. “Our new Cloud-Ready Specialization program gives channel partners the right tools, support and incentives to address customer requirements across vertical markets such as retail, small-and-medium business, hospitality and education.”
Benefits of the Ruckus Cloud-Ready Specialization Program
Available to Select- and Elite-level partners, the Cloud-Ready Specialization Program provides valuable incentives along with “white glove” sales and marketing support to help partners successfully win new Ruckus Cloud Wi-Fi business. Exclusive benefits include:
- Promotional discounts for Ruckus Cloud Wi-Fi.
- Market Development Funds (MDF)—partners who meet the program requirements are eligible for MDF to help support their marketing efforts.
- Sales leads for prospective clients—leads from organizations that have requested trials of Ruckus Cloud Wi-Fi.
- Engineering and tech support—dedicated Ruckus Cloud experts, including account managers and technical experts, and access to 24/7 technical support, designed to ensure company and partner success.
- Ruckus Networks Cloud Specialization badge—recognizing your organization as an official Ruckus Cloud-Ready Specialization partner.
This program adds to the existing Ruckus Partner Specialization programs, including Smart Cities, Large Public Venue and Education programs.
“This is part of our ongoing commitment to building innovative programs to help our partners drive more value for customers in target markets,” said Raelyn Kritzer, sr. director of worldwide partner programs. “We are completely dedicated to bringing opportunity to our partners with continued investment in specializations that attract, retain and grow the best channel ecosystem.”
“The Ruckus Cloud-Ready Specialization program is a unique program that addresses customer requirements for cloud-managed Wi-Fi solutions,” said Hans Van Ballaer, senior network engineer, Van Roey. “In particular, this program gives us the added benefit of new leads, market development funds and exclusive pricing discounts to make us successful in the fastest growing segment of the Wi-Fi infrastructure market.”
1 WW Ethernet Switch and WLAN Custom Forecast by Vertical, 2017
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