Brazil's Largest Telecom Operator Selects Ruckus Wireless to Supply Smart Wi-Fi to Expand its Mobile Network Footprint
FUTURECOMM – Rio De Janeiro, October 8, 2012 – Ruckus Wireless® today announced that it has been selected by Oi, the second largest telecom operator in Latin America, to supply indoor and outdoor Smart Wi-Fi access points along with advanced management systems to support the nationwide expansion of its popular Oi Wi-Fi service throughout Brazil.
Reaching approximately 80% Brazilian households, Oi is Brazil’s largest fixed line carrier, offering a portfolio of integrated and convergent communication products that include regular fixed and mobile telephony services, data transmission (including broadband), ISP and other services to homes, small, medium and large corporate users, government agencies and other telecommunication companies. After the acquisition of Brazil Telecom in early 2009, became the country’s largest telecommunication company and South America’s largest fixed telephony company.
In 2001, Oi took a major step into the Wi-Fi hotspot market through the acquisition of Vex, a Wi-Fi hotspot operator. Oi now has access to 40,000 hotspots in Brazil and other countries in Latin America.
“There is a huge potential to increase penetration and integration of telecom services in Brazil, and we view Wi-Fi as a strategic technology accomplishing this,” said Marcos Ferraz Romero, VP of marketing at Oi. “While we have invested in Wi-Fi and view this technology as a complement to our existing mobile service offering, we also saw the need for carrier-class Wi-Fi equipment that would allow us to offer more reliable and higher speed wireless services and seamlessly integrate our hotspot islands directly into our mobile infrastructure.”
According to Oi, its existing hotspot network made use of conventional Wi-Fi technology that was unable to adapt to changing conditions, high numbers of concurrent users and an increasingly noisy wireless environments. This drove Oi to standardize on a single Wi-Fi supplier with technology that could deliver a more robust user experience. “Ruckus clearly set itself apart as a supplier that has innovated unique Wi-Fi technology for the stringent requirements of operators and their subscribers,” said Romero.
To address the growing demand for high-speed data services, Oi has deployed thousands of high-speed Smart Wi-Fi hotspots with aggressive plans to expand its branded broadband services and hotspot footprint using Ruckus ZoneFlex products in a variety of locations such as McDonalds, Starbucks, airports, hotels, business centers and other public venues. Oi is also using Ruckus Smart Wi-Fi to offer managed Wi-Fi services to small and medium business throughout Brazil.
Because of its popularity, ease of use and high capacity, Wi-Fi is widely viewed as an essential technology in addressing the explosive growth of data traffic within Brazil. According to industry reports, the growth of mobile data traffic in Brazil is expected to grow 19-fold by 2016, an annual growth rate of 79 percent.
Oi is using Ruckus Smart Wi-Fi to complement its existing mobile network by injecting needed capacity in high-traffic urban areas where data traffic can be offloaded to carrier-class Wi-Fi infrastructure. Oi plans to integrate its Wi-Fi network and services with its existing mobile infrastructure to offer subscribers a simple, reliable and seamless broadband experience.
“The rise of smart devices is crippling today’s 3G experience in Brazil, making it unbearably is slow and inconsistent,” said Romero. “With better Wi-Fi we can to siphon data traffic from the cellular voice network and onto an infrastructure better suited to handle that type of volume of traffic. This represents a major opportunity for us.”
According to Romero, after evaluating a number of suppliers including Cisco, Aruba and others, Oi selected Ruckus Smart Wi-Fi because of its ease of use, affordability and its ability to deliver more consistent performance through the use of patented adaptive antenna technology.
Oi is the leading provider of telecommunication services in Brazil and, after the acquisition of Brasil Telecom in early 2009, became the country’s largest telecommunication company in revenues and South America’s largest fixed telephony company in total number of lines in service. Oi offers a portfolio of integrated and convergent communication products that include regular fixed and mobile telephony services, data transmission (including broadband), ISP and other services to homes, small, medium and large corporate users, government agencies and other telecommunication companies. http://www.oi.com.br/