Brocade Announces Joint Solution with TrackR to Enhance Asset Tracking Capabilities

Collaboration Enables End Users to Monitor All High-Value Assets in Real Time Using Ruckus ZoneFlex Access Points

LAS VEGAS—January 5, 2017—Ruckus Wireless, a part of Brocade, today announced a joint solution with TrackR, a leader in personal item management innovations, that leverages Bluetooth Low Energy (BLE) technology combined with Ruckus ZoneFlex™ access points (APs) to enhance the indoor and outdoor location services of TrackR’s Crowd GPS network. Leveraging existing wireless infrastructure, the new integration provides customers and end users with enhanced asset movement detection in real time and provides more robust security features for enterprise, education, hospitality and large public venues.

This new integration showcases how a Ruckus AP can now operate as an Internet of Things (IoT) gateway by supporting additional radio connectivity protocols like BLE for data acquisition from tags and sensors. Ruckus ZoneFlex APs serve as two-way distributed management and asset and security monitoring for TrackR. Ruckus also provides TrackR with the ability to acquire, contextualize and act on the sensor data being collected. As a result, TrackR can monitor devices such as laptops, tablets and mobile phones as well as higher value in-building infrastructure assets like TVs, projectors and other equipment. The installation of this solution enhances security and asset protection by triggering an alarm when devices cross defined geo-fences. This enables an in-building or campus-wide asset tracking solution that leverages the existing Wi-Fi infrastructure, reducing cost and complexity.

"Our collaboration with TrackR further demonstrates the versatility of the Ruckus product portfolio," said Bart Giordano, vice president of business development, Ruckus business unit, Brocade. "With the addition of the new BLE radio option and the BLE Tag tracking solutions from TrackR, we are able to bring new levels of physical security to a wide range of vertical markets that were traditionally the exclusive domain of large infrastructure owners or premium network providers."

TrackR's mission is to completely automate the process of personal item management. TrackR’s innovative technologies – app software, technology and wireless devices – redefine personal organization by transferring the task of remembering where all of your items are to computers. To this end, TrackR added three new products and services to its portfolio at CES 2017, including TrackR atlas, a home-based personal item management platform; TrackR pixel, a smaller and lighter form factor that lights up; TrackR wallet 2.0, a form factor equivalent to two stacked credit cards; and the new Amazon Alexa Find My Phone skill.

"Our goal at TrackR is to offload the task of remembering where items are to our technology, so people can take care of more important things," said Chris Herbert, chief executive officer and co-founder, TrackR. "Partnering with the experts at Ruckus Wireless will provide our customers with a stronger, more robust Crowd GPS network than ever before, so finding things outside the home will be even faster and easier."

In addition to enhancing TrackR’s offering for its end users, the integration will also benefit Ruckus’s partner ecosystem by offering new managed services that take advantage of Wi-Fi beyond basic connectivity. Key ecosystem partners can leverage the new solution to improve operational efficiency and engage customers like never before. To learn more about Ruckus’s asset management and location-based capabilities, visit the Ruckus website.

About TrackR

TrackR was founded in 2009 to make lost items a thing of the past. The company's app software, cloud databases and wireless devices revolutionize how consumers keep track of their items and is creating a world where valuables are no longer lost. TrackR has shipped more than 4.5 million devices, has been ranked #1 as the fastest growing company by Pacific Coast Business Times and #155 by Inc. 500. TrackR is backed by The Foundry Group, Resolute Ventures, IncWell Capital, Amazon Alexa Fund and Orange Fab. With TrackR, your search is over. TrackR is available at and retail outlets worldwide.

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Brocade® (NASDAQ: BRCD) networking solutions help the world’s leading organizations turn their networks into platforms for business innovation. With solutions spanning public and private data centers to the network edge, Brocade is leading the industry in its transition to the New IP network infrastructures required for today's era of digital business. (


Ruckus Wireless delivers simply better wireless networking—and now wired switching as well—for enterprise, service provider, government and small business customers worldwide. The Ruckus Wireless Business Unit of Brocade is focused on technology innovation, partner ecosystems and customer service—yielding the best possible wireless or wired experience for the most challenging indoor and outdoor environments. Its Smart Wi-Fi platform delivers scalable, high-performance Wi-Fi with simplified control and management for on-premise and cloud-based Wi-Fi deployments, along with new services for secure on-boarding, policy management, location services and analytics that enable new business opportunities. The Ruckus ICX 7000 Family Switches provide flexible scalability and simplified management, meeting the needs of businesses and organizations of all types and sizes.

© 2017 Brocade Communications Systems, Inc. All Rights Reserved.

These products and features and their availability are subject to change at the sole discretion of Brocade, and Brocade shall have no liability for delay in the delivery or failure to deliver any of the products or features described herein.

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