Social Media Login and BLE Location Services Bring New Value to Wi-Fi
The most visited historic naval ship in the world, sitting 220 feet high with a four-acre flight deck all surrounded by 64,000 tons of steel, the USS Midway Museum was Wi-Fi’s worst nightmare. Signals would suddenly drop off, performance was erratic and some areas just couldn’t be supported.
“I can’t think of a worse environment for wireless,” said Joe Gursky, IT Director at the USS Midway Museum. “We were in a real bind because we needed ab industrial-strength Wi-Fi system that would also help us engage visitors and enhance their experience on the USS Midway. We just couldn’t maintain reliable signals and performance throughout the ship with our legacy Cisco infrastructure. It was a complete mess.”
The USS Midway Museum also wanted to use Bluetooth Low Energy (BLE) beacons to let visitors know where they were within the museum as well as push relevant locationaware content. Meanwhile, simplifying the user login experience and being able to gather detailed user demographics that could help the IT and Marketing staff enhance the visitor experience was high on the must have list.